Buyers are becoming increasingly proficient at negotiating with suppliers and are demanding ever-greater concessions. Only those sales people who are truly skilled at negotiating will be able to close deals that maintain profitability.
Today’s markets are tough. The pressure on price is relentless. Negotiation is now a significant part of the business deal. Everything has become “negotiable” as sellers struggle to keep margins and revenue and clients become more aware of their ability to negotiate.
To compete in today’s markets both sales people and managers need a solid understanding of the various stages of the selling process. A good understanding of sales negotiation skills is essential if you are to succeed in getting the sale at the price that you want.
The truth is, all of us negotiate almost every day of our lives. As sales professionals, negotiations are a big part of what we do for a living. However, sales negotiation training is something that relatively few sales people have taken. The ability to negotiate well is one of the most vital attributes that can help a salesperson to excel.
Whilst the principles of negotiation are relatively straight forward, their application requires a high level of skill. Investing in sales negotiation skills training can give yourself and your colleagues the techniques and skills needed to negotiate sales more successfully.
Most people do not negotiate well for multiple reasons. They may be afraid to try, embarrassed to ask for what they want, or simply lack the skills to negotiate effectively. Are your sales people aware of the vast opportunities available to them to negotiate in every sales situation and in everyday life?
Improving your sales force’s negotiation skills will save your company money, increase profit margins, enhance win rates, and increase your sales momentum.