First, the definition: Vision is that view toward the future that senior leaders must have. A vision of the organization’s future is essential for leaders to know where the company is going so they can design and implement the right strategies.
These leaders must also articulate that vision for others in the organization so everyone is headed in the same direction. Typically, this vision is revisited periodically to be sure that it still makes sense in relation to the external environment in which the company operates.Now, the POWER of vision. You can motivate your people using your vision. Get them excited about where you are all going. Celebrate reaching important milestones along the way. Link each and every thing that you are doing – your mission, your goals, even every objective – to the achievement of your vision.
Articulate your vision. Bring it up as a central theme in every employee meeting – and maybe even in management meetings. Keep everyone’s eyes on the ball, to use a baseball analogy, and you will have a much greater chance of hitting those all-important home runs.
Next, get others to articulate the vision. What does it mean to them? The more your employees can relate to the vision, to visualize its achievement, the stronger your organization. Imagine the power of everyone pulling together in the same direction! This cohesiveness is your strength, your competitive advantage.
Energize every one of your employees, from the highest to the lowest, from the oldest to the newest. Then build your vision into your orientation program for new hires. Consider the best way to communicate this core information about the company. Should the vision be included in the standard presentation delivered by human resources or other department heads? Or would it be appropriate, convenient, and more significant in your organization if your chief executive officer would spend a few minutes with the senior managers of each functional area to share the vision? Make your vision a guiding beacon and cohesive strength for your organization.