Positive customer relationships are crucial to survival in today’s competitive marketplace. In fact, the quality of customer service can sometimes be the only difference between you and your competitors.

Customer service is not just about dealing with upset customers, it’s about creating a positive experience in every interaction with them. Good customer service is of vital importance for all businesses, large or small. It can have a direct impact on customer loyalty and where potential customers choose to spend their money. Simply put, the higher quality customer service you provide, the higher the level of customer satisfaction you will enjoy, and that will translate into repeat business.

Exceptional customer service is not about satisfying the customer, it is about “wowing” the customer! It’s about the customer being stunned by how enjoyable their transaction was with you.

Many businesses want to achieve “good customer service”, and are analysing their current mission and realigning it to be increasingly customer-focused. Do you give return business to a company that provides poor customer service support? Probably not. You and everyone else wants better customer service, and it’s one of the driving forces of why consumers buy at one place and not another.