In competitive economies with the need for businesses to be more streamlined and productive, a company can often find itself with a workforce working under considerable pressure, which can result in low moral and high staff turnover. The benefits of a company having a highly motivated workforce are significant, and the dual goals of a workforce that is both motivated and productive should not be regarded as being mutually exclusive to one another.
Left unattended, employers run the risk of alienating their employees. Events can cause employee frustrations to boil over, resulting in employers finding themselves at a disadvantage, faced with a problem that cannot be ignored.
Ideally, employers would take time to understand the needs of their employees and learn from their experiences of working on the front line, but employers are often themselves tied up in their own day-to-day work fighting their own fires.
By automating much of the intelligence gathering process and providing the findings in a format that can be readily analysed, online surveys provide employers with an efficient, effective, and low-cost method to help achieve a pleasant working environment, where staff satisfaction and productivity is high.
There are many reasons why employees may be dissatisfied with their job, and more often than not, staff frustration is channeled into a demand for higher salaries and fewer hours. Employers who only focus on these issues alone, making it all about salary and hours, will often find themselves dealing with the symptoms and not the root cause of the problem.