How good would you say your company is at what it does? How high are the standards that it sets? Now be honest – do those responsible for communicating information about your organisation match those standards?
Senior executives need to communicate with each other and with those above them. Do your high potentials know how senior executives think and can they prioritise well enough to craft an effective message up to the senior team? Can your top employees react to changes quickly as a team to produce results that keeps the organisation ahead of the competition? Evaluating the effectiveness of your executive communication is well worth your time and energy.
At the senior level, information must be gathered, analysed, shared and acted on in rapid-fire succession. Effective communication throughout is vital. If you’ve assessed your executive communications and found them lacking, the time to act is now. Ensure your organisation’s senior officers and high potentials have the communication skills they need.
There is no debate with regard to the importance of communication in the context of executive effectiveness. It is critical for leaders to be able to present their ideas and initiatives in a powerful and compelling way, and to gain backing for those ideas, whether from the team, the board of directors or the customer. Communication effectiveness is a close relation of executive effectiveness.
Whether you’re a manager at an already-successful organisation or want to propel your business to greater heights, a strong communication strategy has an undeniable impact.