While abilities in hard skills can be easier to measure, such as in accounting and IT, soft skills are equally important in running a successful organisation.
What are Soft Skills?
Soft skills are often referred to as “people skills” or even “emotional intelligence” – referring to one’s ability to positively interact with others. Soft skills are about our personal behaviours and attributes that affect our interpersonal relationships and communication. It includes:
- Customer Service
- Communication Effectiveness
- Presentation Skills
- Conflict Resolution
- Handling Stress
Why Soft Skills are important
Soft skills are essential to finding, attracting, and retaining clients. For example, a highly-developed ability in presenting, networking, and awareness on proper etiquette can help you win new business and build your clientele. Developing your abilities to solve problems, provide first-rate customer service, and resolve conflicts can lead to stronger relationships with your colleagues, vendors, and other professional contacts. Stronger soft skills lead you to greater confidence — an invaluable trait in business.
- Your client retention rate is low compared to others in your field
- You struggle developing your professional network, or you avoid networking opportunities altogether
- You can secure meetings with prospective clients, but rarely proceed to the next stage or close deals
- You are frequently late for meetings or struggle to meet deadlines